Nina Lytton
Hello and thanks for stopping by!
I’m a guide in the art of corporate wayfinding, helping companies find their best path to success. I serve as a:
• Confidential advisor on strategy and marketing
• Corporate director
• Leader of customer executive meetings
I’m primarily focused on the emerging technologies that businesses and institutions can harness to achieve their strategic objectives. A great believer in beach-combing on the shores of others’ wisdom, I’ve spent more than 10,000 hours over the past 25 years interviewing leading-edge technology implementers in business, governments and institutions.
For decades now, I’ve been working as an advisor to some of the world’s largest and most successful companies developing and using enterprise technology. I have produced or moderated more than 100 technology symposia. You may remember me as the producer of the Crossroads Conference and editor of the Crossroads A-List Awards, which identified the best newly proven IT products and services for more than 10 years. You may have seen me leading a CIO event for HP or another enterprise system vendor. You may remember me as a columnist for Open Systems Today. Or as an analyst with The Yankee Group. Along the way, I’ve accumulated some expertise on the long planning cycle and complex, multi-party decision process required to select and implement business-critical computer systems, the kind where changing anything is like swapping out an engine while the plane’s in flight.
When I can tear myself away from the intricate plumbing of Enterprise 2.0, I am maven about marketing in general. Inspired conversations on airplanes have led me to newer relationships advising health care and consumer products companies along with musical and artistic organizations. No, we haven’t conquered social media yet, but we are working to marry seasoned marketing imagination with the use of the newest tools.
I have an MBA from MIT, where I was first touched by the magic of technology. My experiences at the Alfred P. Sloan School of Management inspired me to adopt my motto for difficult times:
“Given that it’s impossible, you have to find a way to make it easy.”
I have a Bachelor’s degree in Economics from Princeton University, where I wrote my senior thesis on Carrying Capacity Rights as a means of overcoming market externalities such as pollution. I am passionately committed to reducing, reusing and recycling.
On a personal level, I have a great passion for the environment and for the rights of indigenous cultures. Pursuit of this agenda led to yet another inspired conversation on an airplane, and from there to the wonderful world of microbrewing in the 50th state. You would be amazed at the resemblance between the twin geek-doms of the boutique beer business and the mainframe business!
Currently I serve as Chairman of Hawai’i Nui Brewing. Hawai’i Nui means “great Hawai’i”. It is the only company in the state of Hawai’i to brew and bottle its beer locally. Follow us on Twitter @HawaiiNuiBrew to see the company engage with its local community in Hawai’i and its community of interest in the world of craft brewing.
To contact me, please email nina @ lytton.com or follow me on Twitter @NinaLytton
I blog here occasionally about professional matters I care about and business and technology issues of interest to clients.
Sunset Moment is my way-more-popular personal blog, inspired by the beauty of the natural world.
